Fruit Lab is a new brand by Fruity King that introduced five fresh fruit juices and two fresh fruit smoothies in The Netherlands and Belgium. The products come in a sleeved and unique ‘erlenmeyer’ shaped bottle that enforces the brand positioning. Brand and packaging design was executed by OD Brand and Packaging Design. WAACS contributed a great deal in the technical development and final design of the signature bottle and helped it get to the market.
