WAACS is specialized in the development of durable consumer products. Over 28 years of experience for renowned brands makes us experts in design of household products, outdoor and indoor cooking products. We help companies in many different ways. We create design strategies for both existing brands and start-ups. At the start of every project WAACS helps you to ask the sharpest questions and to dig deeper to truly understand user experience. With these insights, we come up with meaningful solutions that go beyond existing trends, beyond the “new-to-be-new”.
Experts in outdoor cooking
Passion for cooking is what drives WAACS to become outdoor cooking experts. In a market that is extremely conservative at times it’s hard to compete with the BBQ archetypes. So when OUTDOORCHEF from Switzerland approached WAACS we set out minds to breaking into this market. The result: The DualChef, a traditional barbecue design with powerful advancements under the hood. A revolutionary product, yet still familiar for a conservative market. WAACS has been working on outdoor cooking revolutions for many years – the CADAC Braaimax was already an innovation winner in 2009.
Creating market opportunities for barbecue brands
At WAACS we create new market opportunities by translating consumer insights we find into concrete product ideas. By really listening to the outdoor chefs and barbecue lovers we heard, “Tough, fire, food, meat, gooood.” And this is what we did. We have successfully applied this method to a variety of barbecues and BBQ accessories, resulting in rugged and innovative solutions including a complete new charcoal and gas range for Boretti.
Kitchen products
The love for cooking at WAACS can be seen throughout many of the projects and with our still growing expertise we strive for new and exciting kitchen products and smart cooking accessories. The magnetic tools are one of the award winning designs where we combined our ideas into this innovative eye catcher. Made up of just 2 pieces, this BBQ tool set cleverly clicks into 5 different settings. Using idea cards and customer journey mapping WAACS often works with companies such as ASKO to create induction cooking tops and kitchen accessories.
Household products
To create durable products WAACS strives for high quality and timeless designs to try and make sure products don’t go out of fashion. To stay competitive in the market we develop all kinds of new household products that can stand the test of time. When designing the ‘Vacuum Jug ELEA for Emsa, now a part of Groupe SEB’ we enhanced the jug’s functionality to make a instant classic of an already existing one. The result is and an IF award winning design that’s a true contemporary classic.
Signature design for durable garden products
At WAACS we know that durability and eco friendly design go side by side. With our signature VELDA Color pond we focused on long lasting materials and flexible design allow people without gardens to enjoy a pond anywhere and everywhere they desire for a long time.
